No. 07
Ada Renn
She has run a two-press shop for eleven years and has never once advertised.
- You turn down more work than you take.
- If I say yes to everything the shop becomes a service. I would rather it stayed a point of view.
- Does that scale?
- No. That is the whole idea. Three hundred copies is a number I can stand behind.
- What do you keep from a job that failed?
- The registration tests. They are the only honest record of what I did not know yet.