runners, and about eleven thousand people standing on the pavement watching them. The whole thing happens on 2.1 kilometres of closed road in the middle of a town of forty thousand.
| Package | Cost | What it physically is | Available |
|---|---|---|---|
| Kilometre marker | £400 | One of ten roadside boards, 1.2 m tall, in place for the whole morning | 6 of 10 |
| Finish gantry | £4,200 | The structure every finish photograph is taken under. One only. | 1 of 1 |
| Number bib | £2,600 | Printed on 1,500 bibs and in every result photograph for a decade | 1 of 1 |
| Water station | £900 | Branded station at 5 km, staffed by your people if you want | 2 of 3 |
There is no tiering and no logo wall. Each of these is a physical object in a specific place, and that is the entire offer.