Kilcarn Studio

Kilcarn fires once a month and no two glazes match. The identity had to survive being printed on a label that would sit next to a hundred different colours.

We stopped trying to choose a brand colour. The mark is ink on unbleached stock and nothing else, which means the object next to it is always the brightest thing in the frame.

The only variable element is the firing number, set in the same didone as the wordmark, at a size that reads across a shop.