Not three. The third one is always the one that gets the version of us that is thinking about the other two.
We show one direction and the reasoning behind it. Three directions is a way of asking the client to do our job.
Before scope, before brief. If the number does not work there is no point in either of us learning anything else.
Speculative work is a transfer of risk from the people who can carry it to the people who cannot.
Working files, fonts licensed in your name, everything, at the end of every project. No hostage.
And so do you. Either of us may stop; nobody has to pretend a project is still alive.